You would have to be crazy to start a record label these days. Fortunately, Wax Mannequin, Jenny Omnichord, Mathias Kom, and Gillian Manford have never been shy around crazy ideas, and they intend to prove it with “Label Fantastic!”, their brand-new boutique record label and distribution company.

Like other Canadian indie labels, Label Fantastic! is mostly about supporting great music from great independent musicians, but it is also more: a creative approach to sales and marketing means that every Label Fantastic! release will be unique, with everything from handmade packaging to pieces of art included with each CD or vinyl record. In their in-house distribution, Label Fantastic! aims to break the mold of the traditional distribution model by forging personal, direct relationships with only the best independent music stores across Canada.

Look for new albums by Jenny Omnichord, JJ Ipsen and Spring Breakup on Label Fantastic! in your local independent record stores in May 2010.